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High Street & Convenience Retail

Quorn KFC Burger wins Best Vegan Chicken at 2020 PETA Vegan Food Awards

We’re proud to announce that the sell-out KFC Vegan Burger, nicknamed ‘The Imposter’ and made with a unique Quorn Vegan Fillet, has been handed the PETA award for Best Vegan Chicken at the organisation’s eighth annual Vegan Food Awards.

“The KFC Vegan Burger surpassed all our expectations when launched last year, selling out within four days of release in the UK. With 1 in 5 Brits cutting down on meat during the COVID-19 pandemic*, now is the perfect time to continue our work in highlighting just how tasty meat free meals can be through collaborations with popular high street food outlets,” says Claire Roper, Head of Foodservice Marketing at Quorn.

“The pandemic has demonstrated that widespread societal change is possible, and that includes the explosive growth in the already booming demand for vegan foods,” says PETA Director of Vegan Corporate Projects Dawn Carr.

“The winners of PETA’s Vegan Food Awards are making it easier than ever to go vegan by dishing up everything from creamy dairy-free ice cream to satisfying vegan fried chicken.”

The KFC vegan burger boasts a bespoke Quorn Vegan Fillet, coated in the Colonel's Original Recipe and topped with fresh iceberg lettuce and creamy vegan mayo, all in a soft glazed bun.

https://www.peta.org.uk/media/news-releases/kfc-nandos-and-tesco-nab-peta-vegan-food-awards/

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1 Did you know that 73% of Quorn consumers are actually meat eaters?: Source: Kantar Worldpanel

2 Quorn isn’t just for the 6% of the UK population who are vegetarians. From flexitarians, to the third of consumers who are actively reducing their meat intake: Source: Research conducted in 2016 by Forum for the Future and Counterpoint

3 82% of 4-11 year olds like Quorn: Source: Cracked Foodservice Marketing research, commissioned by Quorn, n=100 4-11 year olds with 50% gender split (January 2018) Quorn Dippers versus the market leading chicken dipper and a leading supermarket’s own label chicken dipper product

4 Did you know in taste tests 83% of participants would be happy to switch to Quorn over mince beef?: Source: Quorn Internal Data'Quorn Challenge October 2016–Broomfield Hospital’

2024 Quorn all rights reserved. Quorn™ are registered trademarks of Marlow Foods. All content is owned registered and/or licensed by Marlow Foods. Copyright 2024 Marlow Foods

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The information you give when you sign up will be used to communicate with you via email. We’ll share recipe ideas, new products and foodservice news relevant to you. We’ll only use it for these purposes and it won’t be shared with any third parties. You can tell us you don’t want us to use your information at any time by contacting us at unsubscribe.foodservice@quornfoods.com (but we won’t be able to respond to your enquiry). We and us refers to Marlow Foods Limited, trading as Quorn Foods. To see our full Privacy Policy click here.