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Introducing… The Quorn Superheroes

Spring 2018 sees the launch of our exciting Quorn® Kids Campaign and the introduction of Quorn superheroes, Hope and Max.

Designed to engage with children in a more fun and age-relevant way, the campaign focuses on how meat free versions of children’s favourite, yummy meals can be just as tasty, as well as healthier for them and better for the planet.

Phil Thornborrow, head of out of home, explained: “More and more people recognise that reducing their consumption of meat is important as part of a healthy and sustainable lifestyle.

“By educating children, this campaign gives families, schools, and operators a real reason to care about the good choices they’re making today, and the impact they could have on the planet tomorrow. It will make health and sustainability relevant to their everyday lives.”

You can download a copy of the kids meal recipe inspiration books, and find out more about the campaign here.

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