The British out-of-home (OOH) foodservice market is expected to grow by 1.6% in 2016 and a further 1.2% in 2017 according to NPD Group.
Why? There are lots of factors at play, but many are suggesting ‘millennials’ are a weighty factor behind the growth. The ‘smartphone generation’ are expected to outspend the ‘baby boomers’ by 2017, and their eating habits are quite different to those of their parents…
In fact, a 2015 report by contract caterer Elior revealed that millennials eat out more than any other age group and twice as often as the over 60s – with 12% of them eating out every single day.
But it’s not just how often they eat out that sets them apart from other generations – it’s what they eat too. 20% of 16-24 year olds follow either vegetarian or vegan diets according to Mintel, with many more following a “flexitarian” diet i.e. following a vegetarian or vegan diet “some of the time”.
With 52% of consumers believing vegetarian options are better for the environment, Flexitarianism is becoming increasingly popular. In fact, 35% of Brits now see themselves as ‘semi-vegetarian’ or ‘flexitarian’. And the total number in the UK is set to rise by 10% in 2016, according to Mintel.
And the food industry is responding. In 2015, meat-free dishes accounted for 31% of new menu items across the eating-out sector. A rise of 18% from 2014.
To find out how you can keep your menu up to date with great tasting meat-free meals, visit Quornfoodservice.co.uk.