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High Street & Convenience Retail


Practical solutions for dealing with the many challenges of ‘lockdown’, along with advice on Brexit planning, menu inspiration, getting the most from digital channels, and new product launches from some of the leading foodservice brands, will be integral to Brakes latest Virtual Food Event which opens today and runs until 8th January.

Featuring online webinar sessions, Q&A’s, and live chat, the event aims to support caterers by bringing them relevant food content in a new, engaging format, and is part of a wider digital transformation at Brakes that has seen it make a significant investment in technology to improve all areas of communication throughout the customer journey.

“The response to our first Virtual Food Event was phenomenal, with hundreds of customers contacting us to tell us how useful they found it,” says Leon French, Brakes’ Customer Marketing Director. “This latest event, delivered straight to the caterer’s desktop, laptop, tablet or mobile phone, will have new features, even more great content, and be even more interactive, providing them with the very best support whatever their circumstances.”

Following the success of the inaugural event, this Autumn/Winter follow-up will feature even more stands, insights, and exciting products. Food operators can visit over 30 stands full of great ideas, quality products and useful resources - there are 25 stands from some of the UK’s leading foodservice brands and nine Brakes stands covering key product categories. There will also be new features such as a series of online ‘webinar’ sessions that operators can sign up to for insight from our panel of experts on topics and opportunities relating to their business right now. And there will be live chat on many of the stands, enabling operators to connect instantly.

As before, the Virtual Food Event will be open to Brakes customers and non-customers, with the former able to buy products directly off the page - with their agreed discount applied - and get details of all the latest promotions available to them.

Amongst the brands “exhibiting” will be: Arla Pro, Pepsico (Walker’s Crisps), Unilever Foodservice (Knorr and The Vegetarian Butcher), Heinz, Upfield (Flora); Nestle; KP Snacks; Mademoiselle Desserts; Symingtons (Naked Noodles); Major International; Roberts; Brioche Pasquier; Lantmännen Unibake; Nestle Professional; Pepsico (Walker's Crisps); Britvic; Kettle Foods; pladis; Premier Foods; Dr Oetker; Burtons; Quorn; Birds Eye and Müller. In addition, there will be 9 Brakes branded stands to cover Christmas; Bibendum by Brakes; fresh meat, fish, dairy and produce; new products; free from, Vegan and plant-based, Care and Education, Country Choice as well as dedicated stands for Brakes Scotland and Brakes Wales.

Existing customers will receive an email invitation letting them know how to access the event whilst non-customers can simply visit the home page at: Operators are encouraged to visit the event on a frequent basis as new stands will be added regularly and the event hub will be constantly updated to highlight the latest content, offers, competitions and news.

The first Virtual Food Event was visited more than 15,500 times, by nearly 2,500 unique users. Across social media it generated 158,000 impressions and reached more than 84,000 people across Facebook and Instagram with 2,800 likes and over 970 shares.

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